Tiffany is a UK leading Digital Strategist. She ran a decade of digital change programmes in the UK Government,  is the former strategic lead for Social Media joining up 32 central government departments and first Comms Director of Directgov.


Tiffany is one of the inaugural Tech City100 and a TED Speaker. She sits on the Central Council of the British Interactive Media Association as Group Chair of Universities helping graduate employability and is regularly listed as 1 of the Top 100 Influencers in UK Digital Marketing including the Drum’s Digerati and Girl Guides.

Tiffany is Founder of Transmute, a consultancy embedding better digital capability

in large, complex organisations and Governments worldwide, from strategy to mapping digital skills to building corporate Unis and designing future workforces.

Transmute Clients Include: Cabinet Office, Google, Market Research Society, National Trust, Parliament, Prudential, UAE Government and Viacom.

"I'm excited to judge the Dadis, reviewing best in class digital work is a huge privilege. The Dadis are great for digital industry because of their profile and recognition they attract great and varied digital work. During Judging I'll be looking for entries that are effective and innovative and stand out from the crowd, show us what great work looks like!"

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Lisa de Bonis

Executive Digital Director
Havas Media

Adam Boita

Head of Marketing
Pernod Ricard UK

Jon Dobinson


Flo Heiss

Studio of Art & Commerce

Andrew Holden

Global Digital Creative Director

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

John Mathers

Director of the British Design Fund and Consultant

Adam Powers

Chief Experience Officer

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Ross Sleight

Chief Strategy Officer

David Smith

Brand consultant

Tiffany St James


Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn