Matt is Vice President, UKI & Europe Leader for IBM iX, a global Business Design practice. Working at the intersection of progressive strategy, creative vision and transformational technology, IBM iX revitalises the core of our clients’ businesses and realises opportunities that will define their future.
Matt leads a team of renegades and realists. Ambitious and fearless, everyone at IBM iX is an expert in pushing boundaries. Matt oversees a multidisciplinary team across UK, Ireland & Europe that applies design thinking and puts emerging technology to work, helping clients with the biggest business challenge: Tomorrow.
In 2016, Matt was ranked No.1 and ‘Individual of the Year’ in The Drum's Digerati, an annual list celebrating the UK's most influential individuals within the digital industry.
In April 2017, Matt was elected onto the Central Council of BIMA, to take-up the role as the Chair of the BIMA Technology Community and Council.
"The DADI awards represent an amazing showcase of the best work in our industry, combining creativity, technology and data to deliver incredible outcomes. I will be looking for work that takes a creative idea, involves incredible experience design and delivers a meaningful outcome - for both the organisation itself and the individual who is using or impacted by the product/service."