Managing Partner
Decoded

Claire is Managing Partner at Decoded. Helping businesses transform, through world-class technology and innovation education programmes. Working in partnership with leadership to help their organisations thrive, adapt and enable growth in an ever-changing world.

Claire believes that with the rise of artificial intelligence and uncertainty about the future of the work, there is a need, now more than ever before, to prepare people for the future, personally and professionally too. 

Claire comes with an exceptional background of technology, creativity and psychology to lead Decoded’s UK Client Team. She is an evangelist for continuous learning and is a personal development coach and mentor.

 

"Technology and innovation have enabled a different kind of relationship between consumers and brands. One that is becoming less about the product and more about the experiential point of consumption. So when the opportunity to judge the DADI Awards came up this year, I was delighted to be part of the team recognising the incredible work that is happening in this space. 

I am most excited to see how creativity, innovation and technology will be brought together to create innovative and disruptive new experiences."

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Richard Ayers

CEO & Founder
Seven League

Ben Blanco

Head of Sport & Entertainment Marketing
Samsung Electronics UK

Adam Boita

Head of Marketing
Pernod Ricard UK

Lisa de Bonis

Executive Digital Director
Havas Media

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Guillaume Buat-Menard

Chief Technology Officer
Aqueduct

Matthew Candy

Vice President & European Leader
IBM Interactive Experience

Trevor Chambers

Group Creative Director
Cubo

Kate Dale

Head of Brand and Digital Strategy
Sport England

Neil Davis

Managing Director UK & Europe
squiz

Jon Dobinson

CEO
other

Alastair Duncan

Chief Strategy Officer
Splash Worldwide

Ian Finch

CEO
Mando

Liane Grimshaw

Founder & Managing Director
SupaReal

Keith Gulliver

Marketing Communications Director
Post Office

Flo Heiss

CREATION
Studio of Art & Commerce

Bo Hellberg

Consultant
 

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Andrew Holden

Global Digital Creative Director
dyson

Greg Jarrett

Head of UX
William Hill

James Keady

Head of Digital
Samsung

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner
Decoded

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Andrew Marcus

Head of Communications
Museum of London

Peter Markey

Marketing Director
TSB

John Mathers

Director of the British Design Fund and Consultant
 

Lee McGuffie

Digital & Content Strategy Director
Virgin

Ash Mohd

Global Communications Manager
Mars

David Morris

Head of Marketing & PR - UK & IE
Bang & Olufsen

Jude Ower MBE

Founder and CEO
Playmob

Glynn Pegler

Director, Digital & Emerging Sectors at Santander and CEO of
The Culture Group

Adam Powers

Chief Experience Officer
BBH

Lauren Rayner

Head of Digital
Battersea Dogs & Cats Home

Cheyney Robinson

Chief Experience Officer, EMEA and APAC
Isobar

Kate Ross

Founder and MD
eight&four

Seb Royce

Co-founder
Kindeo

Mark Sherwin

Managing Director
Accenture Interactive

Ross Sleight

Chief Strategy Officer
Somo

David Smith

Head of Marketing
RightNow Digital

Tiffany St James

Founder
Transmute

Lawrence Weber

Managing Partner Innovation
Karmarama

Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn