GRAND PRIX

There is no need to enter this category as entries are automatically entered. Chosen by the judges from all the 2016 winning work and announced at the Dadi Awards ceremony.

CHAIRMAN’S AWARD

There is no need to enter this category as entries are automatically entered into this category. Chosen by the Chairman, Phil Jones, as his personal favourite and announced at the Dadi Awards ceremony.

AGENCY OF THE YEAR

This award will recognise an agency how has demonstrated digital excellence over the past year. Entrants should complete their report to tell the judges what they have achieved and why they should be the agency of the year. Please provide examples of growth of revenues, acquisition of clients, success of campaigns, testimonials from clients.

CREATIVE/DIGITAL TEAM OF THE YEAR

If you think your team is the best, then make sure you enter this category. We want to reward the best team in the industry. Wherever you are placed within the media food chain, we want to see: 1. Best use of budget 2. Imaginative execution 3. Performance against internal and client objectives 4. Testimonials highly recommended as part of entry Only companies entering other categories in the awards may enter the Creative/Digital Team of the Year category.

NEWS/MEDIA/PUBLISHING WEBSITE, APP OR CAMPAIGN

Any news/media/publishing website also featuring a job seekers function should isolate their statistics to reflect the news and features provision only. The job seeking function may be entered separately into Best Recruitment Website category.

RECRUITMENT WEBSITE, APP OR CAMPAIGN

For any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancies, individual clients or media owners.

USE OF ORGANIC SEARCH (SEO)

Should demonstrate movement in rankings in SERPs across target keyword list over campaign period, increase in natural search traffic over campaign period and increase in revenue (if applicable) over campaign period.

USE OF PAID SEARCH (PPC)

Should demonstrate strategy to meet client’s objectives and campaign KPIs and metrics achieved ROI.

DIGITAL MEDIA STRATEGY

For any strategy developed for digital communication only. For strategies which include traditional communication please enter Best Integrated Media Campaign.

USE OF AFFILIATE MARKETING

For any campaign or project involving affiliate marketing. Entries should demonstrate strategic vision, innovation and success against objectives.

VIRAL CAMPAIGN

For any campaign which has increased brand awareness or achieved other marketing objectives through self-replicating viral processes. Entries should demonstrate the starting data, original end target, the final result and how the additional reach was achieved.

USE OF MOBILE

Should demonstrate effectiveness including sales/traffic report prior and post campaign on response mechanism.

VIDEO WEBSITE/VIDEO

Entries should show creative and innovative use of video. Factors taken into consideration will include innovation, quality in video content and understanding of the medium. Companies may either present their overall video output or a specific project or campaign over the judging period.

INTEGRATED MARKETING CAMPAIGN

Should demonstrate the use of a minimum of three types of media, one of which should be digital and the others should be any form of non-digital media.

USE OF SOCIAL MEDIA

Includes Facebook, Instagram, Twitter, Whatsapp, Linked in, Pinterest, etc.

UX/USABILITY

Demonstrate how your work has affected/improved usability and the user’s experience.

BRANDED CONTENT

Demonstrate how the campaign / strategy has achieved the results through content.

USE OF DATA

Demonstrate how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service.

PAID MEDIA CAMPAIGN

Should demonstrate how paid media was used to boost the effectiveness of a digital campaign.

USE OF VR

This category will recognise the application of virtual reality by a brand or organisation.

BEST TECH PLATFORM - NEW FOR 2017

For the best digital platform enabling the industry. Must demonstrate the use of the platform for overall campaign success and optimisation.

Top Tips from our judges

The Drum Awards Breakfast Workshop - 13.07.2017