There is no need to enter this category as entries are automatically entered. Chosen by the judges from all the 2016 winning work and announced at the Dadi Awards ceremony.
There is no need to enter this category as entries are automatically entered into this category. Chosen by the Chairman, Phil Jones, as his personal favourite and announced at the Dadi Awards ceremony.
This award will recognise an agency how has demonstrated digital excellence over the past year. Entrants should complete their report to tell the judges what they have achieved and why they should be the agency of the year. Please provide examples of growth of revenues, acquisition of clients, success of campaigns, testimonials from clients.
This award forms part of The Drum’s Digerati. Research will be carried out to find the best person in digital 2016. This is a non-entered category but you can find out more by emailing Olivia.firstname.lastname@example.org
If you think your team is the best, then make sure you enter this category. We want to reward the best team in the industry. Wherever you are placed within the media food chain, we want to see: 1. Best use of budget 2. Imaginative execution 3. Performance against internal and client objectives 4. Testimonials highly recommended as part of entry Only companies entering other categories in the awards may enter the Creative/Digital Team of the Year category.
For any B2B sector organisation, service or individual project.
For any public sector organisation, service, government body, or individual project.
For any consumer brand, service, company or individual product.
For work briefed and implemented for a charity / not-for-profit organisations. Please supply the registered charity number for the client within the accompanying report.
For legal, accountancy, teaching, training or other professional services.
For any financial service including insurance, banking, accountancy etc.
Any news/media/publishing website also featuring a job seekers function should isolate their statistics to reflect the news and features provision only. The job seeking function may be entered separately into Best Recruitment Website category.
For any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancies, individual clients or media owners.
For any company, event or for specific promotions or offers.
For any site or campaign offering a game or licensed gaming or for a campaign developed for the entertainment industry.
For any companies working in the automotive industry.
For any e-commerce website.
Entries will be judged on the visual design of the website and how it is used to enhance its purpose.
Should demonstrate movement in rankings in SERPs across target keyword list over campaign period, increase in natural search traffic over campaign period and increase in revenue (if applicable) over campaign period.
Should demonstrate strategy to meet client’s objectives and campaign KPIs and metrics achieved ROI.
For any strategy developed for digital communication only. For strategies which include traditional communication please enter Best Integrated Media Campaign.
For any campaign or project involving affiliate marketing. Entries should demonstrate strategic vision, innovation and success against objectives.
For any campaign which has increased brand awareness or achieved other marketing objectives through self-replicating viral processes. Entries should demonstrate the starting data, original end target, the final result and how the additional reach was achieved.
Should demonstrate effectiveness including sales/traffic report prior and post campaign on response mechanism.
Should demonstrate how the technical innovation impacted on the client/consumer use and how this affected overall results.
Entries should show creative and innovative use of video. Factors taken into consideration will include innovation, quality in video content and understanding of the medium. Companies may either present their overall video output or a specific project or campaign over the judging period.
Should demonstrate the use of a minimum of three types of media, one of which should be digital and the others should be any form of non-digital media.
Includes Facebook, Instagram, Twitter, Whatsapp, Linked in, Pinterest, etc.
Demonstrate how your work has affected/improved usability and the user’s experience.
Demonstrate how the campaign / strategy has achieved the results through content.
Demonstrate how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service.
Should demonstrate how paid media was used to boost the effectiveness of a digital campaign.
This category will recognise the application of virtual reality by a brand or organisation.
For the best digital platform enabling the industry. Must demonstrate the use of the platform for overall campaign success and optimisation.
Should demonstrate how the use of AI / Machine Learning optimised the campaign/strategy and how this affected overall results.