The DADIs (The Drum Awards for the Digital Industries) are open internationally to agencies and brands who are producing great digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognising excellence for over 10 years.

Bringing together individuals and companies at the forefront of digital, these awards provide the perfect opportunity for those entering to prove how good they are.

With The Drum’s support, these awards will be marketed and promoted to their followers giving entrants and sponsors access to
their wide and captive audience.

We know how to celebrate excellence. We know how to throw a party. But more importantly we know how to give great companies the recognition they deserve.
Entry deadline 21 July

Background & key dates

The Dadis have been recognising and rewarding the very best in digital for over 10 years. They have grown year on year to become one of the biggest and most prestigious awards in the digital calendar.

Entries are open internationally. 

Awards timeline:

  • Deadline – 21 July 2017
  • Nominations announced 8 September
  • Awards date – 19 October 2017 (Park Plaza, Westminster Bridge, London)

Why enter?

There are many reasons why you should enter the Dadis, and here are a few: 

  • To prove you know how to produce effective digital campaigns and strategies
  • To compete on an international platform 
  • To prove your digital skills to your own company, your clients and your peers
  • To have your work judged by our esteemed judging panel
  • To stand out from your competitors as an award winning digital company 
  • To reassure clients that you are the best company for the job
  • To gain fantastic PR opportunities
  • To boost morale throughout your company and to reward your hardworking individuals and teams

How much does it cost to enter?

The cost to enter is £225 + vat for your first entry and £120 + vat for
each additional entry.

Late fee: entries made after the deadline will be subject to a
10% late fee

PLEASE NOTE: You will only receive the 2nd entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete

Charities will receive a special 40% discount on entries.

Members of The Drum Network receive a 10% discount on entry
fees. For more information go to

Who can enter?

The awards are now open to digital agencies, creative agencies, media owners, in house teams or clients who work within the digital field and based anywhere in the world 


How do I enter?

Please follow these steps to enter: 

  • Register as a member to set up your account or Sign in. 
  • If you want all the entry information in one place, you can download the entry pack.
  • Browse the categories to decide which ones suit you best. Remember you can enter as many as you like but they will be treated as separate entries and charged at the reduced second rate entry fee.
  • Entries into the awards are report based and this is what you will be judges on. Please read what to include in your report. (further down this page)
  1.  Once you have registered and logged in, go to your ‘dashboard' (top right) and ‘add an entry’.
  2. Upload your report (PDF/Word, .doc or .docx max size 10mb) in the box provided.
  3. Submit your 100 word summary, in the box provided, which will show live on the site if you are nominated/win. This will be used to give visitors to the site an insight into what your entry was about and why it was successful. (do not include confidential information here) 
  4. Upload URL if applicable to your entry, in the box provided.
  5. Attach a leading image in the box provided to support your report (Jpeg max size 10mb ). Please note this image will go live in the event of your work being nominated so please take this into account when choosing this image.
  6. Option to upload up to additional images in the boxes provided to support your entry (Jpeg max size 10mb )
  7. If you are entering a video, please follow the instructions provided.  This will also go live in the event of a nominaton.
  8. Check your entry meets the rules criteria. 
  9. Follow the onscreen instructions to submit your entry and make payment. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete.
  10. Entries received after the 21 July deadline will be subject to a 10% late fee.  This will be added on at the payment stage. 
  11. A confirmation email will be sent to you and a receipt will be issued to you within a few days

Once this process is complete your entry will go forward for judging.

Writing your entry report

Your report should be no more than 1500 words. 250 words should be used for an executive summary and you must use the entry templates below. 

Your report should cover:  (different for agency/creative team - see template) 

Executive Summary to summarise the key points in your report.

Brief description of project/campaign.

Provide details of the budget.

Brief and objectives, including any targets set. (e.g. costsaving, income generation, increasing brand awareness).

Strategy for achieving the above objectives (including details of marketing, PR etc).

Results including evidence of effectiveness prior and post campaign e.g. increase in sales/revenue/traffic/awareness etc. Please provide comparable before and after figures. Use exact figures rather than %.

Testimonials - are not essential but can help to improve your report

Tips for entering

Some tips for entering the awards: 

  • Give each entry a unique title to grab the judges interest - try to avoid generic names e.g. “E-Commerce Website” or “Website Re-Design”.
  • When writing your report don’t assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases.
  • Judges will be looking for evidence of clear strategic thinking innovation and effectiveness. Key factors that will be looked at are the tangible results and proof of effectiveness.
  • Ensure the links to the entry are all live and work. If not commercially necessary please do not add additional password protection. Please include usernames and passwords, if required, for the judging.

Entry rules

Your Dadi entry must adhere to the rules below:

  1. Entries that were live to market at some point between 3 June 2016 and 21 July 2017. Entries do not have to be created within this timescale.
  2. Do not include password protection or if essential include passwords for judges to access. 
  3. All submissions must be made online.
  4. Work entered into more than one category must be treated as a completely separate entry.
  5. Multiple entries can be made but separate payment must be made for each.
  6. Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given 
  7. All entries must be supplied and conform to category rules/submission formats.
  8. Entries must be received by no later than 6pm Friday 21 July. Entries after this will be subject to a 10% late fee. 
  9. Entries are open to all digital agencies, creative agencies, media
    owners or clients who work within the digital field based anywhere in the world.  The awards are open to international entrants. 
  10. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.
  11. The organisers reserve the right to publish/exhibit screen grabs and/or submitted report in relation to the awards. Please note nominated/winning reports may be published on or in The Drum magazine.  If your report includes sensitive not for re-publication information,  Please clearly write this beside any such text. 
  12. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  13. The judges’ decision is final.
  14. All entries submitted must be legal. Any entries containing offensive material will be disqualified. 


How will my entry be judged?

After the entry deadline the judging panel will be given access to read your submission and view your images, videos and links.  The judging panel will be looking for evidence of:

  • Clear strategic thinking
  • Innovation
  • Effectiveness.
  • Tangible results

After the panel have carried out their pre judging they will meet in July to discuss the entries and decide on the finalists, commendations and award winners.

When will nominations be announced

The finalists will be announced on the website and via social media on 8 September. 

All entrants will be notified when the announcement has been made and nominees will receive a congratulatory email and finalist certificate in the post.  

Please note: One finalist certificate will be sent per entry and to the company as submitted online.

When are the results revealed?

Those who are nominated will find if they have won an award or received a commendation at the awards ceremony which takes place on Wednesday 19 October, Park Plaza, Westminster Bridge. 

Find out more and book tickets here

The awards ceremony

A must for your awards calendar in 2017.  With over 600 attendees, The Dadi ceremony brings together the industry's elite to celebrate and reward their successes over the past year.

The event is not only an awards presentation but it provides suppliers to the industry with the perfect platform to network with potential clients and those they wish to do business with.

Event Details

Date: Thursday 19 October 
Venue: Park Plaza, Westminster 
Time: 6.45 - 7.15pm - 1am
Dress code: Dress to impress and ready to party! 

Included in your ticket is:

  • Entrance to the awards
  • drinks reception
  • 3 course dinner
  • Half a bottle of wine per person
  • Entertainment
  • The opportunity to catch up/network with colleagues.


Table of 12: £3350 + vat
Table of 10: £2795 + vat
Single tickets: £285 + vat

Book your table here