Michael Olaye is the CEO of Dare, a digital creative agency with hub offices in London, Bristol and New York. Dare is part of the world’s fastest growing marcomms company: Inside Ideas Group.

Michael leads Inside Ideas Group’s entire tech vision, responsible for its technical collaboration, industry thought leadership and advanced technology incubations. Away from the office, he’s also a keen Capoeirista.

He’s a regular guest speaker and judge for the likes of Creativepool, The Drum and Campaign; and an advisor to tech start-ups and a yet-to-be-announced cryptocurrency company. Michael has also been named one of The Drum’s 100 most influential people in UK digital, and one of Creativepool’s top 100 influencers. (It must be stressed that neither of these accolades were secured thanks to his Capoeira prowess.)

Providing mentorship to talent across marketing, advertising and technology, he also supports the industry at a grassroots level. Michael assists at the School of Arts & Communications 2.0, working with up-and-coming industry talent; and helps local communities in the London boroughs through the Future First Alumni programme, both as a supporter and guest speaker.

Ultimately, Michael’s mission is to make technology not just seamless, but invisible in our everyday lives.

"I have always felt the Dadis awards is one of the best in the industry, showing a true understanding of the digital landscape, the people and the great work we all do. I am honoured to have the chance to judge what I no doubt know will be great entries from some fantastic agencies. I am really looking forward to it. "

Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Wayne Deakin

Executive Creative EMEA

Kristal Ireland

Head of Ecommerce and Retail Technology
Virgin Trains East Coast

Dom Bailey

Strategic Director

Peter Markey

Marketing Director

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Alex Bubb

Marketing and Sales Excellence
Canon Europe

Rebecca Brennan

Managing Director

Stephen Mai

Chief Content Officer
Boiler Room

Anna Rafferty

Global Director: Digital Marketing, Digital Studios
BBC Worldwide

Tom Burton

Head of Interactive
BBC Studios

Katy Howell

immediate future

Tom Foulkes

Marketing Director
Carter Jonas

Alastair Keeble

Director of Digital Marketing
Hakkasan Group

Alex Trickett

Alex Trickett Consultancy

Syd Nadim

Executive Chairman and Founder
Clock Limited

Thom Groot

Data & Digital Director
The AA

James Chorley

Group Creative Director

Paula Jago


Mike Flynn

Digital Marketing Entrepreneur

Sandra McDill

Global Digital Media

Paul Smernicki

Director of Digital
Universal Music UK

Kate Dale

Head of Brand and Digital Strategy
Sport England

Ross Sleight

Chief Strategy officer

Valerie Bounds

Head of Digital

Chris Ball

Global Head of Digital
Hogarth Worldwide

Hannah Matthews

Managing Partner

Melissa Ditson

Executive Creative Director

Des Johnson

Global Marketing Director
Castrol/BP Lubricants

David Stanley

Marketing Director, UKI
Getty Images

Callum Reckless

Founder & Managing Director

Nikki Barton

Head of Digital Design
British Airways

Gion-Men Kruegel-Hanna

Group Creative Director