Global Marketing Director
Castrol/BP Lubricants

Des Johnson is the Global Marketing Director for Digital at Castrol, BP’s lubricants division.  He leads the Castrol Digital Accelerator with a brief to drive excellence in digital, to transform customer experiences through digital, and create new digital business models and revenue streams beyond the core business. He is also a Board Director at the Castrol backed software start-up, Autino Ltd.

 

Previous roles within Castrol include Regional Marketing Director for the Americas leading the Marketing function across North, Central & South America, and Global Brand Director, overseeing Castrol's masterbrand activities and global sponsorships.  Des joined BP in 2005 as Global Brand Communications Manager for BP Fuels having moved from the beer industry where he was Brand Director for Carling Lager. He's married to Anne and has two children - Jack and Matthew, and is based in Pangbourne, UK.

Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Wayne Deakin

Executive Creative EMEA
Huge

Kristal Ireland

Head of Ecommerce and Retail Technology
Virgin Trains East Coast

Dom Bailey

Strategic Director
BAXTER AND BAILEY

Peter Markey

Marketing Director
TSB

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Alex Bubb

Marketing and Sales Excellence
Canon Europe

Rebecca Brennan

Managing Director
Cubo

Stephen Mai

Chief Content Officer
Boiler Room

Anna Rafferty

Global Director: Digital Marketing, Digital Studios
BBC Worldwide

Tom Burton

Head of Interactive
BBC Studios

Katy Howell

CEO
immediate future

Tom Foulkes

Marketing Director
Carter Jonas

Alastair Keeble

Director of Digital Marketing
Hakkasan Group

Alex Trickett

Director
Alex Trickett Consultancy

Syd Nadim

Executive Chairman and Founder
Clock Limited

Thom Groot

Data & Digital Director
The AA

James Chorley

Group Creative Director
AKQA

Paula Jago

COO
Provenance

Mike Flynn

Digital Marketing Entrepreneur
 

Sandra McDill

Global Digital Media
GSK

Paul Smernicki

Director of Digital
Universal Music UK

Kate Dale

Head of Brand and Digital Strategy
Sport England

Ross Sleight

Chief Strategy officer
Somo

Valerie Bounds

Head of Digital
Uniform

Chris Ball

Global Head of Digital
Hogarth Worldwide

Hannah Matthews

Managing Partner
Karmarama

Melissa Ditson

Executive Creative Director
360i

Des Johnson

Global Marketing Director
Castrol/BP Lubricants

David Stanley

Marketing Director, UKI
Getty Images

Callum Reckless

Founder & Managing Director
Reckless

Nikki Barton

Head of Digital Design
British Airways

Gion-Men Kruegel-Hanna

Group Creative Director
HEAD