The world’s first programmatic out-of-home campaign

Award

Category

Use of Data

Agency

OMD UK, Talon, Essence, Grand Visual, Clear Channel

Client

Google

Description

Last year we created the world’s first programmatic outdoor campaign. It required us to reinvent the way advertisers buy outdoor inventory; where we bought outdoor panels as though they were ad units on a webpage. In other words we turned London into a physical website.