Tom is a brand strategist with international experience. An original co-founder and managing director of award-winning digital agency Mook, Tom has worked with some of the world’s leading brands and businesses to drive growth through brand thinking in a digital world. After leading the successful sale and merger of Mook into Nitro Group in 2006, Tom went on to become global head of digital strategy for the leading independent network. Following the acquisition of Nitro Group by Sapient in 2009, he then worked as vice president of strategy for the newly-formed business in Europe. Tom is now on the global leadership team of FutureBrand Worldwide with responsibility for the strategy function and FutureBrand’s next generation consulting practice, leveraging social technologies and co-creative techniques for corporate and consumer brand and innovation strategy.