Nicky has spent the last 20 years writing across every discipline. Former Executive Creative Director at Direct agency LIDA, she has helped strengthen the agency’s creative reputation both at home and abroad.
A fierce champion of the Direct discipline, Nicky has had the honour of judging many shows including D&AD, Cannes Lions and the Caples to name but a few.
She’s also picked up quite a few shiny objects along the way, but passionately believes that awards are the happy consequence of brilliant work, and work created for awards isn’t work.
Nicky’s inspiration doesn’t come from the obvious places, but from her kids. They just want to play. And are utterly fearless.