Managing Director

Mark leads Accenture’s Interactive’s and Accenture Digital's United Kingdom & Ireland business in the Resources sector. Accenture Interactive has been recognised as a world leader in Customer Experience by Gartner and was recently identified as the largest and fastest growing digital agency network in the world by AdAge. Mark works across the Oil and Gas, Energy and Utilities industries to help transform the way businesses market , sell and service their customers in the digital era. Mark builds solutions that combine service design, omni-channel interactivity, predictive analytics, artificial intelligence and personalization to create success. 

Mark has a 20 year heritage in the world of digital – he was instrumental in developing early prototypes of interactive TV, developed the world’s first online download music chart for MTV Undiscovered and has lead the creation of many online customer service portals for governments, transport systems, healthcare providers, universities, membership organizations and charities, in the UK and Australia. Mark joined Accenture from Precedent, a leading digital strategy, design and development agency where, as Global Commercial Director, he was part of the leadership team that grew the business from start-up to 120 experts across 7 international studios. Mark has spoken at events globally on digital transformation and customer experience, and is a regular commentator on digital interactions and business change in the press and through his blog and social media channels. 

Mark is a manifestation of Accenture’s own digital transformation – bringing new digitally native approaches to consulting and delivery into the organization. He works closely with Accenture Interactive, Accenture’s service design agency Fjord, and combines these with the best of Accenture’s Strategy, Consulting, Operations and Technology services to deliver truly transformational solutions.

Mark was flattered to be included in The Drum’s Digerati list last year, and in a more traditional sphere of achievements, holds an MBA with distinction from Cass Business School. When not working or trying to keep up with his two young boys, Mark loves to ski, sail, cook and dance – ideally not all at the same time!

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Chris Ketley

Owner and Director
Beechgate Consulting Limited

Craig Hepburn

Vice President, Digital Marketing
TATA Communications

Ian Cafferky

Head of Marcomms 

Alastair Bewick

Chief Executive Officer

Al Keck

Founder & CEO

Norm Driskell

CDO (Chief Digital & Data Officer)
The Home Office

Dave Castell

Global Head Of Retail & Partnerships
AOL (Verizon)

Sean Bailey

Head of Marketing
National Express

Matthew Candy

Vice President & European Leader
IBM Interactive Experience

Suzanne Linton

Managing Director
Freestyle Interactive

Nick Rhind

CTI Digital

Bruce Griffin

Founder and CEO
Rockpool Digital

Patrick Baglee

Executive Creative Director

Steve Radjen

MD & Founder

Tom Adams

Global Head of Strategy 

Tom Evans


Rob Heasley

Creative Director
Naked Penguin Boy

Jerry Newman

Head of Digital Marketing and CRM
Chelsea Football club

Steve Abbott

Consultant Music/Arts/TV/Radio
Rainbow City Broadcasting Ltd

Chris Hyland

The Happiness Index

Michael Brunt

The Economist

Jon Andrews

Managing Partner, Head of Innovation

Nicky Bullard

MRM Meteorite

Chris Aubrey

Global Retail Director

Andrew Newman

CEO and Co-founder

Chris Duncan

Chief Customer Officer
News UK

Paul Smernicki

Director of Digital
Universal Music UK

Daniele Fiandaca


Christian Burne

Business Director

Jenny Southwell

Global Head of Digital Customer Engagement

Scott Ross

Chief Technology Officer, UK

Simon Farrell

Managing Director

Spencer Gallagher


Leigh Thomas

Chief Executive Officer

Mads Holst

Chief Creative Officer 
Digital Innovation Group

Margaret Manning OBE

Adelphi Digital

Mark Sherwin

Managing Director

Carolyn McKeever

Global Head of Loyalty