Chief Creative Officer 
Digital Innovation Group

Mads career spans almost two decades of experience working within global agency networks, ranging from Bates Worldwide, Arc Worldwide, Leo Burnett, Leagas Delaney, and Publicis.

 

His Scandinavian design roots, a passion for the art of strategically driven storytelling and deep expertise in communications and engagement tactics, has led to him delivering results focused, and often multi award winning work for brands as diverse as P&G, Coca Cola, Samsung, Mars, Timberland, and InterContinental, to name a few.

 

In 2006, Mads founded creative consultancy, Holst Digital Ltd. which was merged with the Digital Innovation Group in 2013, where Mads joined as a Co-founder and Chief Creative Strategy Officer.

 

Digital Innovation Group is today the UK's largest full service independent technology agency network with eighteen companies spanning the key categories in progressive communications technology, while continuing to add companies into the group in emerging verticals.

 

Mads experience in communications strategy and technology has also led to him to being in a central advisory role to several start-ups, as well as co-found, Fintech company ZugarZnap Group – a millennial focused lifestyle and insurance product provider, recently named in the top 6 to watch in 2016 by Insurance Age.

 

 

 

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Chris Ketley

Owner and Director
Beechgate Consulting Limited

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Ian Cafferky

Head of Marcomms 
O2

Alastair Bewick

Chief Executive Officer
ICON

Al Keck

Founder & CEO
toinfinity

Norm Driskell

CDO (Chief Digital & Data Officer)
The Home Office

Dave Castell

Global Head Of Retail & Partnerships
AOL (Verizon)

Sean Bailey

Head of Marketing
National Express

Chris Averill

CEO
WAE

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Suzanne Linton

Managing Director
Freestyle Interactive

Nick Rhind

CEO
CTI Digital

Bruce Griffin

Founder and CEO
Rockpool Digital

Patrick Baglee

Executive Creative Director
Start

Steve Radjen

MD & Founder
CDD

Tom Adams

Global Head of Strategy 
FutureBrand

Tom Evans

Founder
BleepBleeps

Rob Heasley

Creative Director
Naked Penguin Boy

Jerry Newman

Head of Digital Marketing and CRM
Chelsea Football club

Steve Abbott

Consultant Music/Arts/TV/Radio
Rainbow City Broadcasting Ltd

Chris Hyland

Co-Founder
The Happiness Index

Michael Brunt

CMO
The Economist

Jon Andrews

Managing Partner, Head of Innovation
OgilvyOne

Nicky Bullard

Chairwoman and Chief Creative Officer
MRM Meteorite

Chris Aubrey

Global Retail Director
dyson

Andrew Newman

CEO and Co-founder
DOOH.COM

Chris Duncan

Chief Customer Officer
News UK

Paul Smernicki

Director of Digital
Universal Music UK

Daniele Fiandaca

Co-founder
 

Christian Burne

Business Director
Visualise

Robert  Belgrave

CEO
wirehive

Jenny Southwell

Global Head of Digital Customer Engagement
HSBC

Scott Ross

Chief Technology Officer, UK
DigitasLBi

Joanna Davies 

CEO
ZAK

Simon Farrell

Managing Director
Tayburn

Spencer Gallagher

co-founder
Cactus

Leigh Thomas

Chief Executive Officer
Dare

Mads Holst

Chief Creative Officer 
Digital Innovation Group

Margaret Manning OBE

CEO
Adelphi Digital

Mark Sherwin

Managing Director
Accenture Interactive

Natalie Gross

CEO
Amaze

Carolyn McKeever

Global Head of Loyalty
Shell