Carolyn McKeever is Global Head of Loyalty Strategy and Marketing at Shell.
So, she’s currently knee-deep in developing digital loyalty programmes across lots of markets. She’s pretty new to digital and likes it. A lot.
She’s worked both agency and client side for 15 years (Brann /OgilvyOne + Zurich /Boots / Shell).
She likes to keep things simple. It’s her speciality.
Her approach to her job is stolen from David Ogilvy; ‘We Sell Or Else’. What I do, must make customers buy (and download / tweet / comment / post / like / share). That’s what I’ll (mostly) be judging on.