Managing Partner Innovation

Lawrence has 17 years+ experience in digital, integrated and creative agencies joining Karmarama in 2012.


In that time Lawrence has worked on global projects for BBC Worldwide, British Airways, Nokia, Range Rover and Unilever.

As Managing Partner Innovation, he helps clients get commercial and creative advantage from key platforms, new technologies and the start-up community.

He regularly writes and talks about the impact of new technologies, start-ups and innovation for the likes of Campaign, The Drum, Silicon Beach, Marketing, Cannes Lions, SXSW, The British Council, ISBA, BIMA, The IPA and WARC- for whom he judged the Innovation awards in 2015 and 2016.

Lawrence also plays an active role in a number of trade bodies and industry working groups. He is chair of the IPA Brand Technology Group, Chair of BIMA’s Immersive Technology Think Tank, a member of both the BIMA Central Council and Google UK Creative Council, a Director of Innovation Social, a start-up mentor for Unilever Foundry and The Friday Club and was named in The Drum’s 2016 list of the top 25 most influential people in Digital.


"It's always an honour to be asked to judge the blood, sweat and tears of the industry's best minds and that's exactly what the DADI's represent. I'll be looking out for examples of Innovation that has meaningful commercial value and ultimately work that i wish I'd done"

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Richard Ayers

Seven League

Benjamin Blanco

Head of Sport & Entertainment Marketing
Samsung Electronics UK

Adam Boita

Head of Marketing
Pernod Ricard UK

Lisa de Bonis

Executive Digital Director
Havas Media

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Guillaume Buat-Menard

Chief Technology Officer

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Trevor Chambers

Group Creative Director

Kate Dale

Head of Brand and Digital Strategy
Sport England

Neil Davis

Managing Director UK & Europe

Jon Dobinson


Alastair Duncan

Chief Strategy Officer
Splash Worldwide

Liane Grimshaw

Founder & Managing Director

Keith Gulliver

Marketing Communications Director
Post Office

Flo Heiss

Studio of Art & Commerce

Bo Hellberg

Executive Creative Director

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Andrew Holden

Global Digital Creative Director

Greg Jarrett

Head of UX
William Hill

James Keady

Head of Digital

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Andrew Marcus

Head of Communications
Museum of London

Peter Markey

Marketing Director

John Mathers

Director of Design
British Design Fund

Lee McGuffie

Digital & Content Strategy Director

Ash Mohd

Global Communications Manager

David Morris

Head of Marketing & PR - UK & IE
Bang & Olufsen

Jude Ower

Founder and CEO

Glynn Pegler

CEO, Culture Group
The Culture Group

Adam Powers

Chief Experience Officer

Lauren Rayner

Head of Digital
Battersea Dogs & Cats Home

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Kate Ross

Founder and MD

Seb Royce


Mark Sherwin

Managing Director
Accenture Interactive

Ross Sleight

Chief Strategy Officer

David Smith

Head of Marketing
RightNow Digital

Tiffany St James


Steven Swann

Creative Director

Lawrence Weber

Managing Partner Innovation

Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn