Founder and CEO

Jude is the CEO and Founder of Playmob, a platform ‘making every click count’ by connecting socially conscious advertisers to millions of engaged global gamers.

A serial entrepreneur, startup-mentor and an Entrepreneur in residence with Angel Academe, Jude has a passion for games for good, profit with purpose business models, startups, problem solving and innovation.

Her first business focused on games for education, building games for schools and universities focused on soft skills and team building with clients including NESTA, Futurelab, and the Houses of Parliament Education Services. Her second business focused on games for corporate training and worked with clients such as IBM, RBS, BP, Shell, the US White House and Singapore Government. This business was sold in 2007.

Jude was recently awarded an MBE (Member of the British Empire) in the 2015 New Years Honours list for services to Entrepreneurship. She has been voted top 100 women in Tech in Europe, Top 100 women in Games in the
 UK and in the Creative England Top 50 2015. More recently she won the Talent Unleashed award, judged by Sir Richard Branson and Steve Wozniak, as the ‘One to Watch in 2015’ and shortlisted for the Veuve Clicquot ‘New Generation’ award May 2015.

She is also a BAFTA games judge and judges for the Burberry Breakthrough Brit awards and speaker at various events such as Mashable Social Good Summit, SXSW, MADE Festival, Pocket Gamer, Mobile Games Forum, Women in Games, Browser Games Forum, Games for Brands, London Games Conference, Social Games Summit and Tech@State (US White House). 

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Richard Ayers

Seven League

Benjamin Blanco

Head of Sport & Entertainment Marketing
Samsung Electronics UK

Adam Boita

Head of Marketing
Pernod Ricard UK

Lisa de Bonis

Executive Digital Director
Havas Media

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Guillaume Buat-Menard

Chief Technology Officer

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Trevor Chambers

Group Creative Director

Kate Dale

Head of Brand and Digital Strategy
Sport England

Neil Davis

Managing Director UK & Europe

Jon Dobinson


Alastair Duncan

Chief Strategy Officer
Splash Worldwide

Liane Grimshaw

Founder & Managing Director

Keith Gulliver

Marketing Communications Director
Post Office

Flo Heiss

Studio of Art & Commerce

Bo Hellberg

Executive Creative Director

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Andrew Holden

Global Digital Creative Director

Greg Jarrett

Head of UX
William Hill

James Keady

Head of Digital

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Andrew Marcus

Head of Communications
Museum of London

Peter Markey

Marketing Director

John Mathers

Director of Design
British Design Fund

Lee McGuffie

Digital & Content Strategy Director

Ash Mohd

Global Communications Manager

David Morris

Head of Marketing & PR - UK & IE
Bang & Olufsen

Jude Ower

Founder and CEO

Glynn Pegler

CEO, Culture Group
The Culture Group

Adam Powers

Chief Experience Officer

Lauren Rayner

Head of Digital
Battersea Dogs & Cats Home

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Kate Ross

Founder and MD

Seb Royce


Mark Sherwin

Managing Director
Accenture Interactive

Ross Sleight

Chief Strategy Officer

David Smith

Head of Marketing
RightNow Digital

Tiffany St James


Steven Swann

Creative Director

Lawrence Weber

Managing Partner Innovation

Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn