Joanna Manning-Cooper became RFU Director of Digital, Marketing and Communications in May 2016 and is responsible for the England Rugby digital, marketing and communications strategy, integration, planning and delivery.
Her remit includes: England Rugby content and channels, team and corporate communications, media relations and media operations, CRM, the England Rugby brand as well as setting and delivering the fan's stadium spectator experience and match-day sports presentation.
Manning-Cooper was Communications and Marketing Director for three years at England Rugby 2015, organisers of Rugby World Cup 2015. The tournament delivered record ticket sales and digital reach, and the tournament’s marketing campaign won a Sports Industry Award for the best integrated marketing campaign in 2014.
Her previous roles include Head of PR and Media for LOCOG, organisers of the London 2012 Olympic Games and Paralympic Games, and Director of Global Communications for the Financial Times. She has over 20 years' experience in communications roles. Joanna was awarded an MBE for services to Sport in 2017.
“The digital world is exciting and full of innovation. I’m looking forward to seeing the best digital marketing projects from a variety of industries."