Flo is a creative leader who has variously been named in Creativity Magazine’s Top 50 list of category defining innovators, Campaign Magazine’s top ten creative directors and he is one of the UKs most experienced ECDs.
Flo spent 15 years at Dare, working on pioneering campaigns for brands as diverse as Sony, Converse, Lynx, Johnnie Walker, Barclaycard, Vodafone and Nike. Helping Dare to be awarded Campaign’s Digital Agency of the Decade in 2010.
He studied art at the I.S.I.A Urbino in Italy and he holds an MA in graphic design from the Royal College of Art London.
In 2015 Flo co-founded the Studio of Art & Commerce, pushing for distinctive and ground-breaking work which will earn its place in culture.
"I am looking for work that is as artistic as possible and at the same time unashamedly commercial."