Executive Creative Director
Kaiser

A native Swede, Bo has been the Creative Director or ECD at some of the biggest network agencies in four different countries; Lowe in Sweden, Peter Clemenger/BBDO in Australia, Tribal and DDB in France and Ogilvy in the UK.
Along the way he also managed to do some decent work that won accolades in Cannes Lions, Eurobest, D&AD, One Show, Lovies, BIMAs etc.
Recently he’s been involved developing a strategic purpose for Heineken, launching Will.i.am’s ANEEDA app, Will Smith’s water brand ‘Just Water, partnering with Jamie Oliver to make the food at Shell stations healthier and tastier.
He currently advises and works with brands and agencies, on projects and the new creative landscape.
In his spare time he’s trying to figure out how cognitive creativity - through machine learning and AI - could become a better partner in the creative process.
Bo believes in hard work, big ideas and small miracles
Find him on @bohellberg
 

"Awards like DADIs, that showcase excellent and brave work, are really important because they boost the industry confidence to drive innovation in communication and explore new ways to touch the consumer. 

What I always look for is some kind of progress. Are we moving forward? And what does digital mean today? My hope is that there is plenty of progressive work that will inspire the same kind of urgency and discomfort in the business as it did in the beginning.”

Being on a jury is always a great privilege. But when Phil Jones is chairman then we’re talking a whole different dimension of awesomeness." 

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Richard Ayers

CEO & Founder
Seven League

Benjamin Blanco

Head of Sport & Entertainment Marketing
Samsung Electronics UK

Adam Boita

Head of Marketing
Pernod Ricard UK

Lisa de Bonis

Executive Digital Director
Havas Media

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Guillaume Buat-Menard

Chief Technology Officer
Aqueduct

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Trevor Chambers

Group Creative Director
Cubo

Kate Dale

Head of Brand and Digital Strategy
Sport England

Neil Davis

Managing Director UK & Europe
squiz

Jon Dobinson

CEO
other

Alastair Duncan

Chief Strategy Officer
Splash Worldwide

Liane Grimshaw

Founder & Managing Director
SupaReal

Keith Gulliver

Marketing Communications Director
Post Office

Flo Heiss

CREATION
Studio of Art & Commerce

Bo Hellberg

Executive Creative Director
Kaiser

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Andrew Holden

Global Digital Creative Director
 

Greg Jarrett

Head of UX
William Hill

James Keady

Head of Digital
Samsung

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner
Decoded

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Andrew Marcus

Head of Communications
Museum of London

Peter Markey

Marketing Director
TSB

John Mathers

Director of Design
British Design Fund

Lee McGuffie

Digital & Content Strategy Director
Virgin

Ash Mohd

Global Communications Manager
Mars

David Morris

Head of Marketing & PR - UK & IE
Bang & Olufsen

Jude Ower

Founder and CEO
 

Glynn Pegler

CEO, Culture Group
The Culture Group

Adam Powers

Chief Experience Officer
BBH

Lauren Rayner

Head of Digital
Battersea Dogs & Cats Home

Cheyney Robinson

Chief Experience Officer, EMEA and APAC
Isobar

Kate Ross

Founder and MD
eight&four

Seb Royce

Co-founder
Kindeo

Mark Sherwin

Managing Director
Accenture Interactive

Ross Sleight

Chief Strategy Officer
Somo

David Smith

Head of Marketing
RightNow Digital

Tiffany St James

Founder
Transmute

Steven Swann

Creative Director
Mando

Lawrence Weber

Managing Partner Innovation
Karmarama

Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn