Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Lead the business of the world's most loved ice-cream brand for its #2 European cluster in value sales(and 4th largest globally)including 2 of its major markets UK and Germany.This comes with the joy of leading a team of highly talented marketers and cross-functional experts(brand finance, customer/trade marketing) across countries to deliver the P&L, accelerated share growth and brand equity driving a breakthrough innovation pipeline and a 'modern luxury' communications strategy through the's an indulgent challenge to say the least!

I also took on the leadership of the snacking business, which is one of the most strategic growth engines for General Mills worldwide. Nature Valley is the leading global brand and #1 in the UK in the cereal bar category with recent launches like Nature Valley Protein becoming stand-out innovations in line with consumer trends as well as bucking the trend in the diet segment with our exciting new 'permissible indulgence' brand Fibre One.

Judging panel

Phil Jones

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Richard Ayers

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Lisa de Bonis

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Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

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