Global Digital Creative Director

Having worked 18+ in digital and retail design agencies heading up local and global digital accounts and campaigns for brands like Martini, Madame Tussauds, Historic Royal Palaces, Universal Music, Natural History Museum, PepsiCo and First Great Western, Andy now leads the global digital creative direction at Dyson.

Working for one of the most respected brands in the world, Andy is now responsible for the creative strategy, innovation and consistency across all their digital channels across the world including the global website(s), connected products and retail environments, campaigns, social media, digital advertising and retailer/shopper marketing.

Through this broad experience of global brands, audiences and projects as well as working agency and client side, Andy has gained an exceptional understanding of experience and interaction design, usability and technology which he uses to continually enthuse, inform and drive the his team.

Over his 4 years at Dyson, he has managed the growth of the team from 4 to 30+ creatives enabling the brand to rise to the challenges of an ever changing (and often contrasting) digital landscape. The team now works collaboratively across Group and in markets with the focus of creating meaningful and enabling digital experiences with the consumer right at the heart.


“Being asked to be a judge at this year’s DADI Awards is extremely exciting and a real privilege. I’m looking forward to seeing work which is elegant in its simplicity, resolute in its purpose and as John Chris Jones once said – “created on the assumption that people are not heartless or stupid but marvelously capable given the chance.”

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Richard Ayers

Seven League

Benjamin Blanco

Head of Sport & Entertainment Marketing
Samsung Electronics UK

Adam Boita

Head of Marketing
Pernod Ricard UK

Lisa de Bonis

Executive Digital Director
Havas Media

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Guillaume Buat-Menard

Chief Technology Officer

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Trevor Chambers

Group Creative Director

Kate Dale

Head of Brand and Digital Strategy
Sport England

Neil Davis

Managing Director UK & Europe

Jon Dobinson


Alastair Duncan

Chief Strategy Officer
Splash Worldwide

Liane Grimshaw

Founder & Managing Director

Keith Gulliver

Marketing Communications Director
Post Office

Flo Heiss

Studio of Art & Commerce

Bo Hellberg

Executive Creative Director

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Andrew Holden

Global Digital Creative Director

Greg Jarrett

Head of UX
William Hill

James Keady

Head of Digital

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Andrew Marcus

Head of Communications
Museum of London

Peter Markey

Marketing Director

John Mathers

Director of Design
British Design Fund

Lee McGuffie

Digital & Content Strategy Director

Ash Mohd

Global Communications Manager

David Morris

Head of Marketing & PR - UK & IE
Bang & Olufsen

Jude Ower

Founder and CEO

Glynn Pegler

CEO, Culture Group
The Culture Group

Adam Powers

Chief Experience Officer

Lauren Rayner

Head of Digital
Battersea Dogs & Cats Home

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Kate Ross

Founder and MD

Seb Royce


Mark Sherwin

Managing Director
Accenture Interactive

Ross Sleight

Chief Strategy Officer

David Smith

Head of Marketing
RightNow Digital

Tiffany St James


Steven Swann

Creative Director

Lawrence Weber

Managing Partner Innovation

Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn